Case Study: Traditional Products

Traditional Products Telecoms Case Study

Case Study: Traditional Products

Key facts

    • Telecoms restructured
    • Overhaul of existing phone system and new equipment supplied
    • Hosted IP telephony expanded
    • Broadband


Traditional Products

Traditional Products is a family run business that has been manufacturing timber staircase components since 1984.

Based in Oswestry, Shropshire, the firm combines modern, hi-tech wood working machinery, together with traditional hand working to achieve a quality finish. Traditional Products has established a reputation for traditional quality, traditional service and traditional value.

Today’s homebuilders and contractors are returning to solid quality and traditional design for interiors in British homes. The traditionally turned stair parts provides the bespoke appearance so desirable in today’s marketplace, while modern production methods produce unrivalled quality and price.

The challenge

Traditional Products was relocating a team from their Midlands office to their head office in Oswestry, Shropshire. They wanted to retain the same phone number, which with their traditional system would not be possible. They were also concerned they could be paying too much for their phone lines with their current provider.

The firm wanted to maintain effective channels of telephone communication with suppliers, customers and other staff. The challenge was to unify the call handling system to allow the organisation’s resources to be used more efficiently, deliver a better service to callers and reduce expenditure on telephone lines.

The solution

As Shropshire’s leading provider of specialist communications solutions Ocean Telecom performed a full bill review and discovered savings could be made on their existing telecoms and broadband bills. Ocean recommended installing a hosted IP telephony solution which would save the firm money on their monthly bill and give the ability to keep the Midlands telephone number. Merging all of the firm’s telecoms and broadband onto one bill gives clarity and transparency of costs. In addition, the firm now benefit from Ocean Telcom’s excellent customer service, having a dedicated local account manager and telephone or onsite support when needed.

Benefits of Hosted IP

    • No capital outlay = improved cash flow
    • Free calls
    • Scale up quickly as you grow
    • Re-route calls in the event of a disaster to ensure business continuity
    • Total control over your telecoms – use a portal to manage your service
    • Location independence – work from anywhere with one phone number


According to Jean Watson, proprietor at Traditional Products: “We heard about Ocean Telecom from a recommendation by another business, so we were happy to engage their services to improve our telecoms.

“As a growing business, it’s essential that we have a telecoms system that supports our growth over time and is scalable. The hosted IP system gives us that flexibility and saving money every month on our calls and broadband is a bonus too.”

Ocean’s approach

      • Unified communications package
      • Dedicated account manager
      • Telephone and on-site support
      • Permanent, scalable, cost effective solution
      • Set-up on site
      • Proactive support

If you think hosted IP is the way forward for your business, get in touch with us today.